Asian Footwears just hired a teammate who never stops calling
One voice agent, four everyday calls.
Footwear · Pan-India · Since 1994- 01The problem
Small follow-up calls kept slipping at ten lakh pairs a month.
- 02What Lemu did
One voice agent, wired into four everyday calls.
- 03The result
12,000+ calls a month, without adding a single seat.
The numbers so far
All of this without adding a single seat to the support or collections team. (Figures above are illustrative placeholders, to be swapped for Asian Footwears' actual numbers.)
Meet Asian Footwears
Asian Footwears is one of India's leading homegrown footwear brands, selling 10 lakh+ pairs every month across the country.
Founded in 1994, Asian has grown from producing one pair a month to a pan-India business with 12 manufacturing units, 250+ distributors and 75+ exclusive brand outlets. Today, it includes Asian Flash, its 60-minute delivery service across 100+ pin codes.
From one pair a month to 10 lakh+ pairs today. And still chasing what's next.
- manufacturing units
- 12
- distributors
- 250+
- exclusive brand outlets
- 75+
- pairs/month
- 10 lakh+
- pin codes with Asian Flash
- 100+
- retail + digital presence
- Pan-India
Where growth was quietly leaking
Selling ten lakh pairs a month means ten lakh small moments where something can go right or wrong: a cart left behind, a payment running late, a retailer with no idea they're one order away from a reward. None of these look like a crisis on their own. But multiply them across a business this size, and "we'll call them later" quietly becomes "we never called them."
- 01Carts got abandoned, and nobody asked why
- 02Payment follow-ups depended on whoever had time that day
- 03Scheme progress sat in a spreadsheet, not a conversation
- 04Support queries piled up the moment the phone lines closed
How Lemu fits in
One voice, wired into four moments that matter
Lemu didn't hand Asian Footwears another dashboard to check. It gave them a voice AI agent that actually makes the call: to the customer who didn't check out, the distributor who owes a payment, the retailer closing in on a reward, or the customer who just wants to know where their order is. It remembers what was said last time, reads the room on who's on the line, and knows exactly when to bring in a human.
Four calls worth making
The cart that almost got away
Someone adds a pair to their cart and vanishes. Instead of a forgettable "you left something behind" email, Lemu's agent calls, asks what happened, and when it makes sense, offers something worth coming back for.
A reminder, not a nag
When a payment's due, the agent calls politely, once. If the answer is "I'll pay by Friday," it remembers that, and calls back on Friday. Not Tuesday. Not five times in between.
70 points in, 30 to go
Asian Footwears runs reward schemes for distributors: hit a target, win a reward. The agent calls to say exactly where they stand and what's left to earn it, turning a forgotten spreadsheet into a nudge that actually lands.
Support that doesn't clock out
Order status, refund status, the usual questions answered the moment they're asked, any hour. When a query needs a human touch, the call moves over with the full context attached, so nobody has to repeat themselves.
In their words
We didn't need more people picking up the phone. We needed the right calls to happen on time, every time. Lemu made that automatic.